This Week in Web Design helps simplify the web design process by having guest experts in business, creative, tech and marketing answer your questions. Join Host Jose Caballer of The Groop as he helps steer the web to better design. This week Jose and Special Guest Julie Glassman helps co founder of OpportunityGreen.com optimize his brand and website. For more info check out the show notes at www.ThisWeekIn.com Check out the presentation and the workbook for this show at www.groopthink.net
The Zen of Social Media Marketing (Enhanced Edition): An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.
List Price: $ 16.95
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
- ISBN13: 9780136068686
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR
“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”
—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.
“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”
—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.
Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.
BONUS DVD Packed with Tools and Resources
DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics
The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
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Identify and leverage new search engine marketing opportunities arising from social media
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Align search engine marketing with your company’s evolving strategic and tactical goals
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Implement programs that drive sustainable improvements— not counterproductive quick fixes
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Systematically optimize your existing Web site search programs
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Manage the unique marketing challenges associated with large sites
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Create monthly scorecards and use them to drive improvement
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Provide effective guidance to content developers and designers in language they’ll understand
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Automate checking and reporting for every page on your site
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Choose effective target keywords, optimize your content, and attract links
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Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
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Measure site-wide success rates across multiple systems and technologies
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Hire the right SEO consultant—and avoid the wrong ones
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Foreword xxv
Preface xxvii
Acknowledgments xxi
Part 1: The Basics of Search Marketing 1
Chapter 1: Why Search Marketing Is Important…and Difficult 3
Chapter 2: How Search Engines Work 31
Chapter 3: How Search Marketing Works 57
Chapter 4: How Searchers Work 81
Part 2: Develop Your Search Marketing Program 101
Chapter 5: Identify Your Web Site’s Goals 103
Chapter 6: Measure Your Web Site’s Success 119
Chapter 7: Measure Your Search Marketing Success 143
Chapter 8: Define Your Search Marketing Strategy 171
Chapter 9: Sell Your Search Marketing Proposal 199
Part 3: Execute Your Search Marketing Program 227
Chapter 10: Get Your Site Indexed 229
Chapter 11: Choose Your Target Keywords 267
Chapter 12: Optimize Your Content 293
Chapter 13: Attract Links to Your Site 337
Chapter 14: Optimize Your Paid Search Program 383
Chapter 15: Make Search Marketing Operational 447
Part 4: Beyond Search Marketing 477
Chapter 16: Explore New Media and Social Media 479
Chapter 17: Optimize Your Web Site Search 505
Chapter 18: What’s Next? 533
Glossary 551
Index 583
List Price: $ 54.99
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- ISBN13: 9780470547816
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott
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1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large. 2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product. 3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market. 4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail. 5. Participate. Create groups and participate in online discussions. Become an online leader and organizer. 6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG. 7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!
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Creative Inspiration(tm): Internet Filmmaking Sensations Matt Sloan & Aaron Yonda of Blame Society Productions
Matt Sloan and Aaron Yonda of Blame Society Productions are one of the most renowned producer teams of sketch comedy films on the Internet. They are best known for their hugely successful series Chad Vader: Day Shift Manager, Fun Rangers, and Super Shooter. At the time of this production, their YouTube(tm) Channel commanded more than 72.6 million total video views and 180 thousand subscribers. During their careers, they have won more than a dozen film festival awards and the prestigious George Lucas Selects Award from the Star Wars Fan Movie Challenge. They have been written about in the New York Times, Wall Street Journal, USA Today, TV Week Magazine, Chicago Sun Times, The Washington Post, and The Metro (UK). Their work has appeared on VH-1, ABC’s Good Morning America, BBC News, G4 Tech TV, and Spike TV.
In this program, Matt and Aaron discuss how they achieved YouTube(tm) Channel rankings of #15 “Most Subscribed (All-Time)” and #18 “Most Viewed (All Time) – Comedians,” share valuable information on how to create and expand a loyal audience, explain how they monetize their content, and much more. Current fans will enjoy Matt and Aaron’s story on how they grew from their beginnings as public access TV show producers to full-time, self-supporting filmmakers. Aspiring Internet content producers will find their advice and production tips inspirational and invaluable for guiding their own careers.
Creative Inspiration(tm) is a program designed to inspire creative minds through documentary-style content. Our in-depth interviews and stories tap into the exciting works and experiences of musicians, writers, film directors and producers, cinematographers, still photographers, graphic artists, painters, product design teams and others. Our guests explain how they take the creative process from initial stages of design to final production, reveal their influences, share what they have learned from their failures and accomplishments, and give our viewers valuable insight and proven advice on how to become successful at their craft.
WARNING: This program contains profanity. Viewer discretion is advised.
APPROXIMATE LENGTH: 56:49 MINUTES / NTSC / WIDESCREEN / NOT RATED
Executive Producer – Bruce R. Bennett
For additional episodes, please visit: www.CreativeInspiration.com.
(c) Copyright Bennett Marketing & Media Production, LLC. All rights reserved. “Creative Inspiration(tm)” is a trademark of Bennett Marketing & Media Production, LLC. All other names, products, services and/or trademarks are the property of their respective holders. Packaging and disc artwork (c) Copyright Bennett Marketing & Media Production, LLC. Warning: The unauthorized reproduction or distribution of this copyrighted work is illegal.
*****
This product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply.
List Price: $ 15.99
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Find More Marketing Viral Products
The Social Network (Two-Disc Collector’s Edition)
A STORY ABOUT THE FOUNDERS OF THE SOCIAL-NETWORKING WEBSITE, FACEBOOK.They all laughed at college nerd Mark Zuckerberg, whose idea for a social-networking site made him a billionaire. And they all laughed at the idea of a Facebook movie–except writer Aaron Sorkin and director David Fincher, merely two of the more extravagantly talented filmmakers around. Sorkin and Fincher’s breathless picture, The Social Network, is a fast and witty creation myth about how Facebook grew from Zuckerberg’s insecure geek-at-Harvard days into a phenomenon with 500 million users. Sorkin frames the movie around two lawsuits aimed at the lofty but brilliant Zuckerberg (deftly played by Adventureland‘s Jesse Eisenberg): a claim that he stole the idea from Ivy League classmates, and a suit by his original, now slighted, business partner (Andrew Garfield). The movie follows a familiar rise-and-fall pattern, with temptation in the form of a sunny California Beelzebub (an expert Justin Timberlake as former Napster founder Sean Parker) and an increasingly tangled legal mess. Emphasizing the legal morass gives Sorkin and Fincher a chance to explore how unsocial this social-networking business can be, although the irony seems a little facile. More damagingly, the film steers away from the prickly figure of Zuckerberg in the latter stages–and yet Zuckerberg presents the most intriguing personality in the movie, even if the movie takes pains to make us understand his shortcomings. Fincher’s command of pacing and his eye for the clean spaces of Aughts-era America are bracing, and he can’t resist the technical trickery involved in turning actor Armie Hammer into privileged Harvard twins (Hammer is letter-perfect). Even with its flaws, The Social Network is a galloping piece of entertainment, a smart ride with smart people… who sometimes do dumb things. –Robert Horton
List Price: $ 28.96
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The Social Network (Two-Disc Collector’s Edition) [Blu-ray]
Studio: Sony Pictures Home Ent Release Date: 01/11/2011 Run time: 120 minutesThey all laughed at college nerd Mark Zuckerberg, whose idea for a social-networking site made him a billionaire. And they all laughed at the idea of a Facebook movie–except writer Aaron Sorkin and director David Fincher, merely two of the more extravagantly talented filmmakers around. Sorkin and Fincher’s breathless picture, The Social Network, is a fast and witty creation myth about how Facebook grew from Zuckerberg’s insecure geek-at-Harvard days into a phenomenon with 500 million users. Sorkin frames the movie around two lawsuits aimed at the lofty but brilliant Zuckerberg (deftly played by Adventureland‘s Jesse Eisenberg): a claim that he stole the idea from Ivy League classmates, and a suit by his original, now slighted, business partner (Andrew Garfield). The movie follows a familiar rise-and-fall pattern, with temptation in the form of a sunny California Beelzebub (an expert Justin Timberlake as former Napster founder Sean Parker) and an increasingly tangled legal mess. Emphasizing the legal morass gives Sorkin and Fincher a chance to explore how unsocial this social-networking business can be, although the irony seems a little facile. More damagingly, the film steers away from the prickly figure of Zuckerberg in the latter stages–and yet Zuckerberg presents the most intriguing personality in the movie, even if the movie takes pains to make us understand his shortcomings. Fincher’s command of pacing and his eye for the clean spaces of Aughts-era America are bracing, and he can’t resist the technical trickery involved in turning actor Armie Hammer into privileged Harvard twins (Hammer is letter-perfect). Even with its flaws, The Social Network is a galloping piece of entertainment, a smart ride with smart people… who sometimes do dumb things. –Robert Horton
List Price: $ 34.95
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