Social networks like MySpace, YouTube, Facebook, and Flickr have gained prominence in this era of web 2.0 technologies as they empower the user by letting them be what they want to be and express themselves freely. These have also turned into virtual marketplace for advertisers and SEO professionals.

According to Wikipedia:

Social media optimization (SMO)
is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Services

Social media optimization (SMO) and Social Media Marketing strategies are employed by Empowered SEO to promote the site through the use of networking in social bookmarking, social networks, video sharing sites and photo sharing sites.

As part of Social Media Marketing we work with you on

• Creating custom applications for social networking sites like Facebook, MySpace, Orkut etc.
• Viral marketing to promote ideas (videos, articles etc.)
• Create brand awareness
• Make your site social media friendly (increase linkability of the site, increase ease of tagging and bookmarking, reward inbound links etc.)
• Integrating your applications with other systems like Google Maps, Plaxo etc.
• Promote your site through free and paid advertisements on social networks
• Leverage the power of social networks to drive traffic to your site
• Generate demographically targeted traffic to your site
• Community building
• Integration of blogs, RSS and other tools into marketing campaign