Black Hat SEO may produce results. But, it’s unethical. And what’s more, it’s directed towards short-term gain but could lead to severe losses in the long run.

What is Black Hat SEO?

Black Hat SEO is the use of unfair techniques to promote a site on search engine listing. These techniques may work but the results are likely to be temporary. These sites are often banned if the search engines get wind of these unethical practices.

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Social Graph API from Google makes information about public inter-relations between people on the internet available in a easy to use format.

Google crawls the web to gather declared relations between people’s accounts (linked through XFN and FOAF). The API returns JSON data structures representing the social relationships.

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