Link building is the most critical element of top scoring web pages, but can eat up a lot of time and is quite tricky.  Here is a list of some great link building tools that make a link builder’s life easy-

1. Juicy Link Tool from Seomoz:  The juicy link finder by seomoz is a paradise for link builders. 
The juicy link finder tool can be used to easily spot links that have authority.  Once you enter the keyword you are looking for, the tool returns a list of 50, 100, 150 or 200.  The results are sorted on the basis of its age and page rank.   For every resultant URL displayed, the tool returns pages that are most appropriate to get possible links. Read the rest of this entry »

So, did you notice that new word on twitter which reads “TWOOGLING” .  Wondering what this new word is? I was wondering about it too when I first saw it.  But I will try to compile everything about my understanding of the word in this post. Simply put, Twoogling=Twitter+Google. Read the rest of this entry »

Everyone is concerned about staying afloat during recession.  While some businesses are panic stricken about the downward trend in the market, others are busy making strategies that will help them survive tough times.  While everyone wants to hold on to their money, advertising is inevitable.  For everyone who is looking for a bail out to survive recession, Pay Per Click advertising could be the silver lining since it is cheaper than traditional forms of advertising and generate greater conversion rates.

For those who are delighted by this piece of information and are ready to take on aggressive PPC advertising campaigns for their products and services, here are a few sure shot PPC tips that will make your PPC campaigns a hit. Read the rest of this entry »

When introduced in 2001, Google News was ad free and this was one of the reasons why people liked Google News.  The page was clean and contained reliable news items sourced from top news sites like the New York Times and Washington Post.  Google has now introduced ads to the news results aimed at leveraging its popularity in making money.  Whenever you make a search on Google news, in addition to the news results, Google News will return a list of ‘sponsored links’ and ads related to that search term. Read the rest of this entry »

Everyone talks about content, content, content when it comes to Search rankings.   Ask some about how to do SEO and they reply “Content is King”.  So then why when you have been producing great content why is it that you aren’t you ranking? Here are some technical factors that might influence your rankings:

• Sitemap-  a Sitemap is a hierarchical arrangement of various pages of your website.  Having a Sitemap can be advantageous for your website’s navigation and popularity.
• The sitemap will aid search engine navigation and user navigation since it clearly indicates the structure of the website. Read the rest of this entry »

A great website design is not all about having attractive flash movements or an eye catching design.  These things may impress the user.  But to get any user to visit your site, your website should rank well on the search engines.
To make your website a high ranking one, you should use those factors that improves website ranking on search engines.
By using on-page factors listed below, you can make your website design search engine friendly.

1) Title - <title>text</title>
2) Header Tag. <h1>
3) File Name – Use keywords as file name.

Read the rest of this entry »

The economic recession has hit businesses across the world who are left gaping at the crashing markets.   Every business is on a lookout for effective marketing avenues that can boost sales and save their business.  At present, SEO is the most effective marketing you could do, but its success of course largely depends on whom you choose to get SEO services from. 

As a result of deteriorating financial climate, you are likely to be watching your marketing budget very carefully.  But in times of uncertainty and instability, only an effective marketing strategy can put your business in the right track and cheaper options might just be as unworthy as doing nothing about marketing.  This is especially true of SEO services.  Read the rest of this entry »