Search Engine Optimization

Each day, millions of Internet users are searching information for various purposes.And with each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page - SERP. In today's competitive internet world, ranking on these SERP play a dominant role in the way business is done. Research has confirmed that 70-80% of prospective web customers use search engines to find relevant content and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.

Why you need Organic Search Engine Optimization?

91% of US users use search on a regular basis and the numbers are pretty high in other countries as well.
80% of the clicks on Google are on the organic search listings
if you are not doing it, your competitor is doing it. Do you want to lose out on all these leads?

Services

To stay top on these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization – SEO. Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. This in turn means ranking high on search engines for terms related to your business.

Search Engine Optimization is a cyclic process, which can be illustrated by the following figure:

Our comprehensive Search Engine Optimization approach has been designed for successful results:

Initial Consultation: To help understand your needs
Website Analysis/Competitive Analysis
Keywords Research and Selection
On-Page optimization (content + code optimization)
Link Popularity
Web Analytics / ROI
Reporting and Tracking

Initial Consultation

A SEO Account Manager is assigned your account and will spend time interacting with you personally on your needs, understanding your competition and goals. This will help us design a well targeted optimization plan for you.

Web Site Analysis / Competitive Analysis

It is very important to evaluate your website in order to check its functioning and limitations. We judge the effectiveness of the content, design, navigation and underlying technology used on your webpage. We use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.

A detail report is presented which discusses the findings and provides high level recommendations (if any) to deal with the potential issues.

Keyword Research And Selection

Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website and they are the single most important thing in the whole process.
Several factors go into the selection for keywords like: relevance to the site concepts, keyword traffic volume, keyword difficulty etc.
Empowered SEO will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords.

Link Populatiry Services

Links play central role in SEO. The more sites linking to you the more popular you site is. We offer range of link popularity services:

Directory Submissions

Directory submission is a process of submitting your web-site on web directories to gain one-way links. It is one of the most effective ways to promote your web-site without spending a lot of money. We offer submissions to leading directories for our clients. We have list of thousands of search engine friendly free and paid directories and with new ones being released every day we use our knowledge in this field to focus on the ones with the highest quality and which will help drive the most traffic to your site by search engines and direct traffic.
Empowered SEO will submit your site to several directories and send you detail report on submissions made.

Link Exchange

As one of the main principles of SEO; link exchange is the process of cultivating two-way links.

We work with webmasters of domain specific sites to gain links from them and providing them links in return. This helps them as well as us to rank well with search engines.

Paid Directories

There are free directories but then there are some paid directories whose link carry more weightage and is given more importance by search engines.
Empowered SEO has a list of potentially useful paid directories to which it will submit sites to get the link juice.

Web Analytics and ROI

Besides helping generate leads, Empowered SEO deploys a suit of tools to help you track the various aspects of traffic and conversion:

The analysis can reveal:

Traffic Patterns
Demographics
Entry Pages
Exist Pages
Click Patterns
Conversion Ratio (the % of traffic resulting in leads)

which help streamline the marketing campaigns and focus on re-design of various aspects of the web site and seo campaign.

Reporting and Tracking

Our team provides monthly report and analysis on how the site is faring on major search engines. The reports provides details on several important parameters we monitor and shows how the site is faring on those.